E-Commerce Manager

Role: E-Commerce Manager (Shopify, Amazon & Social Commerce)
Location: Remote Hybrid – Colorado HQ
Compensation: $60,000 – $70,000 base salary plus revenue share based on the growth and success of this role’s outcomes
Status: Full-Time | High-Impact

Who are we?

We are Craniologie. Passionate mountain people with a serious obsession for helmets, goggles, and the joy of gear that fits just right. We’re a tight-knit team that’s built our business on expertise, trust, and a healthy dose of mountain-town grit.

In our brick and mortar shops, our “Headucators” fit customers with precision and confidence so they leave feeling safer, more dialed in, and ready to ride. Now, we’re ready to take that same experience online—and that’s where you come in.

Who we're looking for:

This isn’t a “keep the website updated” job—it’s a build and scale the digital arm of the business role. We’re looking for a high-caliber e-commerce professional who can see the big picture, roll up their sleeves, and get us from a strong local brand to an exceptional online presence. Think: “the Zappos of the helmet world.” That’s our aim. 

You’ve run various e-commerce channels end-to-end, owning and growing online businesses across Shopify, Amazon, and social commerce channels like Meta Shops and TikTok Shop. You’ve turned underperforming product pages into revenue engines. You know how to drive traffic, convert customers, and keep them coming back, overseeing the day-to-day operations and growth of these channels with a clear focus on revenue growth, conversion rate optimization, and customer acquisition. You understand the balance between creative presentation and rigorous data-driven optimization, and you’re motivated (even nerdy excited) by the idea of building something that leaves a legacy.

This is a high-ownership role where success will mean direct profit-sharing potential as our online sales grow.

Why Craniologie?

  • We’re proudly small, which means your work will be visible, valued, and impactful every single day

  • We’re building something exciting, and this role is central to that growth

  • We blend a love for the outdoors with operational excellence

  • You’ll have autonomy, profit-sharing potential, and a leadership seat in shaping our e-commerce future

What you'll own:

This is your domain to grow, refine, and scale:

Shopify Website Management & Growth

  • Own the day-to-day operations of the Shopify storefront 

  • Manage product listings, inventory syncing, SEO best practices, tagging, descriptions, images, and collections

  • Optimize website performance, user experience (UX/UI), mobile responsiveness, site speed, and conversion rate

  • Implement CRO strategies and A/B tests to improve performance and drive revenue

  • Manage Shopify themes and edit front-end code (HTML, CSS, Liquid) to reduce reliance on external development resources

  • Collaborate with retail and warehouse teams to ensure fulfillment and inventory accuracy

Amazon Channel Oversight

  • Manage all aspects of Amazon Seller Central, including product listings, keyword optimization, pricing strategies, A+ content, and compliance

  • Forecast inventory needs for FBA and FBM channels and coordinate with the warehouse team

  • Develop and manage Amazon PPC advertising campaigns and optimize for ACOS and TACOS targets

  • Monitor account health, troubleshoot issues, and implement strategies for Buy Box retention

  • Track metrics (revenue, conversion rates, organic ranking, profitability) and implement growth strategies

Social Commerce & Emerging Channels

  • Manage social commerce integrations, including TikTok Shop, Meta (Facebook/Instagram) Shops, and other marketplaces that integrate with Shopify

  • Oversee product catalog syncing, content optimization, and campaign performance on social commerce platforms

  • Collaborate with the marketing team to align influencer, social, and affiliate programs with e-commerce goals

Data and Conversion Strategy

  • Track and report on KPIs, including revenue, CAC, AOV, ROAS, conversion rates, cart abandonment, and LTV

  • Partner with the marketing team to align paid media, SEO, email, influencer campaigns, and promotions with e-commerce initiatives

  • Identify opportunities for upsells, bundles, subscriptions, and loyalty programs

  • Collaborate on content development for product pages, educational blog content, and brand storytelling


You might be a fit if...


  • 5+ years running e-commerce at a high level, with Shopify and Amazon as core platforms

  • Proven track record scaling online sales to seven figures+ annually

  • Advanced Shopify expertise, including theme customization, Liquid coding, and app integrations

  • Hands-on experience managing large, seasonal, or category-diverse inventories (1,000+ SKUs)

  • Proficiency with Amazon Seller Central (FBA, FBM, SEO, advertising campaign management) and familiarity with tools like Helium 10, Jungle Scout, etc.

  • Strong understanding of social commerce platforms (Meta Shops, TikTok Shop) and how to drive sales through them

  • Proficient with analytics platforms (GA4, Shopify Analytics, Amazon dashboards) and data-driven optimization

  • Highly organized, able to manage multiple projects in a fast-moving environment

  • Entrepreneurial, self-directed, and proactive in identifying opportunities

  • Excellent written and verbal communication skills

  • Brings energy, collaboration, and a willingness to have fun

Bonus points: 

  • Outdoor industry or retail experience and a love for skiing, riding, or cycling

How we'll measure success:

  • Revenue Growth: Measurable increases in online sales within your first 6 months 

  • Conversion Optimization: Site and channel conversion rates improving quarter over quarter

  • Operational Excellence: Seamless product updates, zero listing errors, and healthy inventory flow

  • Strategic Execution: Strong campaign performance across paid, organic, and social commerce channels

  • Proactive Ownership: You don’t just respond to problems, you spot areas for improvement and act on them

What we offer:

  • The opportunity to fully own and scale a critical growth channel for a successful and well-known retail brand

  • Competitive salary with performance-based bonus tied to e-commerce revenue growth

  • Flexible work environment (hybrid/remote options considered)

  • Collaboration with leadership and supportive retail and warehouse teams

  • A small team environment where initiative and impact are highly valued

Additional benefits:

  • 401(k) opportunities available

  • Annual Ski Pass

  • Health insurance

  • Paid Time Off

  • A team culture that values work-life balance (and powder days)

Interested? 

Email us at Headucators@craniologie.com with your resume and a brief note on how you approach e-commerce growth, conversion optimization, and managing multi-channel platforms like Shopify and Amazon. Bonus points if you share your favorite piece of outdoor gear or what excites you about helping customers discover Craniologie online.

Ready to take full ownership of our e-commerce channels and help us scale? Apply now and become the driving force behind Craniologie’s next chapter of growth.

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.